Chinese traditional culture is extensive, profound and time-honored. As an important carrier that passes down the great Chinese traditions and extends the global influence of the Chinese civilization, it embodies the wisdom of the Chinese nation and reflects its deepest spiritual pursuits.

中国传统文化源远流长、博大精深，凝聚了中华民族的智慧，积淀着中华民族最深沉的精神追求，是传承中华民族优秀传统、扩大中华文明国际影响力的重要载体。

In this macro environment of exporting culture, a cultural brand project called “Memory·Chinese beauty” came into being. This exhibition tour spreads the classics of China’s outstanding traditional culture around the world. It is a concrete action to implement the “One Belt, One Road” national strategy and a grand international platform that helps to give full play to the culture prioritizing strategy and facilitates the exchanges and collaborations between the essence of Chinese traditional culture and cultures around the world.

在“文化走出去”的大环境下，“忆·中国美”文化品牌项目应运而生，本次巡展将在世界各地国家传播中国优秀传统文化经典，是为贯彻落实国家“一带一路”战略背景下的具体行动，是发挥文化先行的优势，为中华优秀传统文化精髓与世界各国文化交流与合作而搭建的宏伟国际平台。

Under the theme of outstanding Chinese traditional culture, “Memory·Chinese beauty” extracts the culture essence and adopts cutting-edge digital technology to realize the integration between digital art and Chinese traditional culture while incorporating contemporary fashion elements. The novel art form and innovative methods of expression infuse flexible fashion into traditional culture. The world will see, hear and feel the innovation and vitality of the ancient Chinese civilization in the 21st century wherever the exhibition is held.

“忆·中国美”以中国优秀传统文化为主题,通过提炼其精髓，运用前沿的数字科技，实现数字艺术与中国传统文化的碰撞，并融入当代时尚元素。新颖的艺术形式，创新的表现手法，赋予了传统文化以灵活时尚的样态。巡展所到之处，将让世界看到、听到、感受到古老中华文明在21世纪焕发出的创新活力与年轻生命力。

The digital art exhibition world tour “Memory·Chinese beauty” is a cultural practice with far-reaching significance. It brings social value of serving China and the public, and will give full play to culture’s bridging and leading role in the course of developing the “One Belt One Road” initiative.

“忆·中国美”数字艺术世界巡展，是一次意义深远的文化实践，实现为国家、为公众服务的社会价值，将在建设“一带一路”的进程中积极发挥文化的桥梁作用和引领作用。